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Recently I was reviewing eBay listings for Singer 15-91's and a seller was
offering a "Centennial" 15-91. But the picture didn't look right. So I took a
closer look and sure enough the machine in question was NOT a "Centennial" model.
How did I know? You'll find out in a moment. But first, a brief history lesson.
Isaac Singer began manufacturing sewing machines in 1851. Over the next hundred years Singer Manufacturing Comany (aka Simanco) grew into a gigantic company with factories in half a dozen countries.
Singer celebrated 100 years of sewing machine manufacturing in 1951. To commemorate this milestone they issued a special edition of their standard models. There was nothing mechanically different about
the special edition. They weren't a different shape or a different color. But they had one very important distinguishing characteristic:
To commemorate 100 years of manufacturing, Singer struck a special edition trademark badge which graces the special edition models. The Centennial badge has a distinctive blue band around the edge and the words "A Century of Sewing Service 1851-1951"
Many of the machines of this limited edition were produced by the thousands or hundreds of thousands in previous and subsquent years, but only a limited number were issued with the blue badge. Which makes this special edition stand out as unique, and therefore more valuable in the eyes of collectors.
Which is why some sellers will tout a machine as a Centennial model to make their machine stand out in a crowd. While certainly misleading, some will argue that it is not technically fraudulent because the machine in question was manufactured in 1951, the year Singer celebrated their centennial anniversary.
The issue is with serial numbers and manufacture dates.
The serial numbers of the blue-badged machines reveal that many of these machines were manufactured prior to 1951 and were labeled with the special edition badge for sale during 1951. For example, the blue badge pictured above belongs to a machine with a serial number allocated in 1949.
Which means that many machines with serial numbers or manufacture dates from 1951 do not carry a Centennial badge. But some sellers contend that if a machine was manufactured in 1951 then that makes it a Centennial model.
I do not agree. The term "Centennial" should be reserved for those machines marked by Singer as belonging to the commemorative special edition. That is what "special edition" means.
So next time you see "Centennial" in the headline, look for the distinctive blue band on the badge. Then take a moment to reflect on the heritage and legacy of these remarkable sewing machines.